Four immersive videos were initially available for Apple Vision Pro users, marking a significant wait until a fifth video—a five-minute advertisement for Major League Soccer (MLS)—joined the collection nearly two months post-launch. Apple Vision Pro boasts the capability to deliver 180-degree 8K 3D video, creating an enveloping viewing experience touted as a significant technical feat. Yet, this innovation might also present challenges, as evidenced by the slow and challenging process of producing new content for the platform.
Despite anticipation for more immersive experiences, the library has seen minimal growth since its launch on February 2, with the first new addition being not an episode of existing content but a highlight reel from the December 2023 MLS Cup. This addition underscores the potential of immersive sports content, although it highlights the platform's slow content development pace.
Early adopters of Apple Vision Pro had braced for a gradual increase in content tailored for the device, but the scant content two months in has been surprising, with no imminent signs of expansion. This situation echoes concerns raised in a one-month review, suggesting Apple may need to invest or incentivize content creation to enrich the platform's offerings.
Despite showcasing upcoming experiences, the lengthy production times hinted at by the recent addition suggest a potentially slow content rollout, with hopes pinned on announcements at WWDC 2024, particularly for visionOS 2 and the future content library and application support for Apple Vision Pro.
